Hygiene Starts with Hands: Introducing Nettuno’s New Payoff

For over fifty years, Nettuno has cared for the hands of those who work. Today, that same care takes a step forward. “Hygiene Starts with Hands” is born — our new payoff, telling the world who we are and the direction we’ve chosen for the future.

Nettuno has always stood for a reliable choice in effective, high-quality hand hygiene, one capable of fostering a culture of health for the benefit of individuals and communities alike. A vision that today expands and finds new expression.

“Hygiene Starts with Hands” is more than a new payoff. It’s how we tell our story today — what we’ve learned over more than fifty years, and the path we’re committed to building further.

To understand why, we need to go back to the beginning.

Where We Come From

It was 1970 when Battista Fratus, in the province of Bergamo, gave shape to a dream: caring for the hands of those who put them to the test every day at work. Three generations have followed since then, yet that purpose has never wavered. It’s a promise that has guided us for more than fifty years: “We take care of your hands.”

Today, we’re not leaving that promise behind. We’re making it grow.

Why Our Claim Is Changing

Everything we’ve learned over fifty years of experience, working alongside workers every day, continues to guide us in developing every new solution. But we’re not stopping there: we keep working to make sure the same care we’ve always given to hands reaches, with the same attention, the spaces where people work.

Because hands are never separate from the environment they work in. They come into contact with tools, equipment, and surfaces. It’s precisely this awareness that, over time, led us to develop — alongside our hand care products — solutions for the hygiene of professional surfaces and environments: the natural evolution of a path we know well.

Our new payoff captures not only our history, but also a truth: hygiene starts with hands, then extends to everything else. And we choose to follow that truth all the way.

What Changes, What Stays the Same

A change like this deserves clarity. What changes is how we tell our story; what we are stays the same.

Our quality standards remain the same. So does the reliability that has defined us for over fifty years, without exception. The only thing changing is the phrase that, from today, carries all of this forward: over the coming months, “Hygiene Starts with Hands” will gradually appear on our logo, packaging, catalogues, online, and across every channel where we meet you.

Same Passion, New Perspective

Our foundations don’t move: our family leadership, our ties to the Bergamo region, our focus on people remain — today as in 1970 — the reason we do this work.

The changes that truly matter don’t erase the road already travelled: they extend it. Continuing to protect those who work, while extending that same care to the spaces where they work and live every day — that, for us, is how we look ahead.

Welcome to Nettuno’s new era. Hygiene starts with hands.